Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
With over 2,000 franchise opportunities available in more than 75 industries, deciding which opportunity is right for you can be a daunting task. Verlo Mattress Factory Stores offers the only franchise opportunity in the $7.7 billion-a-year sleep specialty industry. With its low entry cost and small labor requirements, Verlo provides a unique niche in the franchise marketplace. Recently, Furniture/Today noted that smaller manufacturers and retailers demonstrated a higher percentage of sales in 2003, further signifying that sleep specialty products are resonating with consumers. The publication also ranked Verlo in the top ten of all single-brand furniture retailers in the country, noting Verlo as "shining stars in terms of sales and growth."Verlo Mattress Factory Stores continues to rapidly gain market share.
According to the Company's 2003 Earnings Claim, the average Verlo franchise organization generated an EBITDA (Earning Before Interest, Taxes, Depreciation and Amortization) of just over 9%. Also according to the Company's Uniform Franchise Offering Circular, 26% of the franchise organizations reported EBITDA of 9.94%.
The company average for Verlo Mattress Factory Stores Franchisee in 2003 was reported at $149,886.00 EBITDA. "We are very excited about our push to become a national franchise concept" stated Dave R. Young, President of Verlo Mattress Factory Stores LLC.
"We are thrilled with our recent successes both in the retail arena and the new franchise growth, 2004 has already broken our previous growth and development expansion records.""We are beginning to reach multi-concept/multi-unit operators looking for non-competitive retail brands that have simple, low labor operating systems. Our business model that starts with a factory/showroom location supplying manufactured products to showroom only locations allows for quick market penetration," adds Bruce Major, Franchise Development Manager at Verlo Mattress Factory Stores LLC.Since 1958, Verlo has been handcrafting mattress sets specific to each individual's need just days prior to being delivered. Since each mattress set is hand-made at the factory location, Verlo is able to cut out the middleman and sell high-quality products and a very competitive price. All products at Verlo are guaranteed--another unique feature other mattress retailers do not offer. Each mattress set at Verlo comes with a 60-Day Comfort Guarantee, which states that if a customer is not satisfied with their mattress, Verlo will adjust the comfort level of the mattress free of charge.
"Consumers today lead extremely busy lifestyles. If you sleep on a better mattress, you will sleep better, giving you the energy needed to accomplish the things that are important to you during the day," says Young. "Verlo's was founded on the philosophy of delivering the highest quality products at the lowest cost directly to consumers," Young adds. The cost of entry into the franchise system is extremely low compared with other similar return/investment franchise opportunities. Initial costs to set up a retail/assembly location are just under $200,000.
Franchisees are also given the opportunity to populate a marketplace with additional retail/showroom locations, using the initial retail/assembly location to supply the finished product. "Our model is extremely efficient. Retail/assembly location footprints typically run between 7,000 and 10,000 square feet, employing six to ten employees. Retail/showroom locations typically are 2,500 to 3,000 square feet, with an average of just 1.5 employees," according to Major. "When potential franchisees look at our business model and start to compare our cost model and affordable repeatability within the marketplace, plus review the low labor issue, it becomes a very desirable investment opportunity," adds Major.
As a technology-forward company, Verlo's online portal, MyVerlo.com, is the company's main communication vehicle. All employees are provided access to a wide variety of information?from sales tracking to continuing education to online forums to sharing ideas. Since this system is web-based, franchise owners can access the information whenever and wherever internet access is available. This allows franchise owners to remain focused on growing their business.Owners also participate in a comprehensive training program, with ongoing support provided by the Company's home office staff. Starting by working with its owners on site selection, Verlo provides owners with a market overview, real-estate evaluation, demographic study and media analysis.
Once a location is established, ongoing training in sales management, operations and technology support is provided. Today, Verlo has 35 franchise owners, averaging 10+ years in the business. The Company is seeking to expand throughout the nation, and has put in place very strong review criteria and development programs. "I have never seen anything with the same business model as Verlo. It is highly successful and can be applied in both large multiple units, and small single facility markets," says Major.
About Verlo Mattress Factory StoresHeadquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation's largest Craftsman-Direct? mattress retailer, providing specialty sleep products directly to customers. The Verlo Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are handcrafted to customer's specifications just days prior to delivery.
In addition to mattresses, Verlo Mattress Factory Stores also sell a wide range of futon sofa sleepers and futon sofa sleeper mattresses. Customers will also find quality ornamental headboards, pillows and mattress pads.Founded in 1958, Verlo Mattress Factory Stores currently has 73 locations throughout the United States.
The Company opened its first franchise organization in 1981. Currently spanning 7 states and growing towards its national goal, the Company has consistently demonstrated positive growth by number of units and gross sales. To learn more about our franchising opportunities, visit www.verlofranchise.com ..
The Benefits of Air Mattresses
Given the amount of time that we spend sleeping -- or trying to sleep -- it only makes sense to make our beds as comfortable as possible. Today, we have many choices in mattresses, from pillow-top to firm. But what happens if your mattress preferences change from day to day? Maybe an ultra-firm mattress works for you sometimes, but other times you prefer a softer bed. For changeable comfort, an air mattress just might be your best bet.
Air mattresses are equipped with inflatable, adjustable chambers. One such air mattress, the Sleep Number bed by Select Comfort, comes with two separate air chambers.
A numbered remote dial controls each air chamber. The customer adjusts the mattress to the desired firmness -- or softness -- with the touch of a button. Since there are two chambers, each side of the bed can be controlled independently. This is ideal for partners with different mattress preferences.
LoungAir is offering a unique air mattress that converts...
Mattress > The Benefits of Air Mattresses
The 5 Beneficial Properties Of Tempurpedic Mattress
Tempurpedic Mattresses are a necessity for people who have difficulty sleeping at night or often feel their body aching after a night's sleep. Tempurpedic products improve your sleep, providing better comfort.
NASA originally developed Tempurpedic products though it was never used in any space program. Luckily, some medical companies saw the benefits of this memory foam material and later on it was adapted to use for our mattresses, bed, pillows etc.
Here are some benefits of using tempurpedic mattresses
* Temperature Sensitive
One of the unique properties of tempurpedic products is that it is temperature sensitive. Due to its viscous elastic properties, a tempurpedic mattress can become softer at higher temperatures and become hard at lower temperatures. It accounts for the warm and cozy feeling you get when you are lying down on a tempurpedic mattress.
Tempurpedic mattresses are pretty sensitive around room temperature...
The 5 Beneficial Properties Of Tempurpedic Mattress
Mattress > The 5 Beneficial Properties Of Tempurpedic Mattress
Revolutionary Sleep Fresh? Mattress and Box Spring Encasements Protect Against Dust Mites
Health Solutions Medical Products Corporation announced an agreement to provide National Allergy Supply, Inc., the world's largest supplier of allergy and environmental control products, with mattress and box spring encasements.
Sleep Fresh? premium encasements utilize a revolutionary proprietary design incorporating super tear-resistant Duralast? vinyl and a patented SecureZip? zipper.
The result is in an encasement that is 50% stronger in tensil strength than other leading brands and a zipper construction which is nearly tear proof providing unparalleled quality and performance. This unique allergen tight encasement incorporates a proprietary manufacturing process and product design that includes a lifetime warranty and advanced dust mite protection.
Glen Rocklin, Chief Operating Officer said "We are pleased to have partnered with the worlds largest allergy products supplier and category leader to introduce a product of unparalleled performance and design....
Mattress > Revolutionary Sleep Fresh? Mattress and Box Spring Encasements Protect Against Dust Mites
Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
With over 2,000 franchise opportunities available in more than 75 industries, deciding which opportunity is right for you can be a daunting task. Verlo Mattress Factory Stores offers the only franchise opportunity in the $7.7 billion-a-year sleep specialty industry. With its low entry cost and small labor requirements, Verlo provides a unique niche in the franchise marketplace. Recently, Furniture/Today noted that smaller manufacturers and retailers demonstrated a higher percentage of sales in 2003, further signifying that sleep specialty products are resonating with consumers. The publication also ranked Verlo in the top ten of all single-brand furniture retailers in the country, noting Verlo as "shining stars in terms of sales and growth."Verlo Mattress Factory Stores continues to rapidly gain market share.
According to the Company's 2003 Earnings Claim, the average Verlo franchise organization generated an EBITDA (Earning Before Interest, Taxes, Depreciation and Amortization)...
Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
Mattress > Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
Low Carb Diets: 3 Reasons They're So Popular
The revolution is here. Weight Loss as we know it has changed forever because of one diet: One diet that has reached beyond the weight loss program boundaries and invaded areas heretofore unknown: areas like beer commercials and even the all sacred fast food menus. There was even a recent report on how this diet has taken a huge revenue chunk out of the bread and flour industries. Now that's power.You know which diet I'm talking about of course. The big LC - LOW CARB (also known as lo carb, Atkins,...
Mattress diets
Mattress > Low Carb Diets: 3 Reasons They're So Popular
Unique Leather Apparel To Be Introduced at Local Trunk Show
(ContentDesk) February 25, 2004--Gilded Lily Leathers is proud to introduce its new line of leather apparel and accessories at its premiere trunk show on Friday, March 12 and Saturday, March 13 at E.Couturi?re's showroom at 201 South Third Street in Geneva. On Friday evening, invited customers and guests can sip martinis and enjoy hors d'oeuvres as they view unique leather sportswear and accessories from Geneva's own Gilded Lily Leathers. They might select fabric pieces from E.Couturi?re custom...
skirts Mattress Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity Unique Leather Apparel To Be Introduced at Local Trunk Show
Mattress > Unique Leather Apparel To Be Introduced at Local Trunk Show
spyware Mattress Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
skirts Mattress Verlo Mattress Factory Stores' Business Model Offers Unique Franchise Opportunity
Mattress
This page loaded in 0.04474 seconds.